Former Medford mayor brings pop-up shop downtown

KTVL/Autumn Robertson

MEDFORD, Ore. -- Former Medford mayor Lindsay Berryman has been selling authentic Italian leather hand bags for seven years. She has now set up shop in the heart of downtown Medford where she is selling her bags and jewelry for six weeks

Pop-up shops are a relatively new venture trending in larger cities throughout the United States. It is a great way to sell to sell limited-inventory items or to introduce a community to a product on a larger scale for a short amount of time. Berryman hopes to encourage aspiring small business owners in Medford to sell their items through pop-ups.

“[I hope to] give people an idea of how they might do a short term, introductory type of thing with some retail goods," she says.

Berryman says the idea of a pop-up is to create a sense of urgency for her products. She says it's important that business owners focus on what appeals to consumers in the Rogue Valley.

"If we don't have inventory downtown that people want to shop for, they'll go somewhere else for it,” Berryman says. “So I think that it's important for us to understand who our market is."

Medford City Council Member Clay Bearnson owns multiple businesses. He explained what other small business owners, like Berryman, could bring downtown.

"If we want to drive people to the downtown business core, then we're going to have to have something that's unique to Medford and/or the Rogue Valley” Bearnson says. “I think that food, art, and music are really something that will help with that."

Berryman says that she hopes to add some color to East Main Street. She is encouraging people to come downtown and "stop pop and shop” at her store.

The shop will be open for six more weeks Tues. through Sat. 10 p.m to 5 p.m. If you'd like to check it out you can visit the east main street shop Tuesdays through Saturdays.

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