'Mom messages' aim to reduce distracted drivers on Oregon roadways
MEDFORD, Ore. (KTVL) - The Oregon Department of Transportation unveiled its new pilot project on Friday that sends a message to distracted drivers.
"Messages from Mom" is a campaign that uses "common mom" sayings to remind drivers to stay focused on the road.
Some of the messages read, "Put the phone away, I'm going to count to 3" and "Don't text and drive... and eat your vegetables." All of these messages are then signed by "Mom."
These new distracted driving messages appear on Interstate 5 throughout Southern Oregon. ODOT's Gary Leaming explains that the goal is to test which messages work effectively so drivers change unsafe behavior.
"We're really targeting them in an area that they're using the devices. Versus an advertising campaign that would cost money, these are basically free message boards," Leaming said.