Friday, May 3 2013, 11:06 AM CDT
Drink one for Dane
By Dave De Rurange/KTVL.com
MEDFORD, Ore. -- Four years ago, the co-founder of Dutch Bros. Coffee died of Lou Gehrig's disease. His name was Dane Boersma. Today, Dutch Bros. employees will ask customers to "Drink One for Dane."
Friday, May 3, is MDA Day for 198 locations of Dutch Bros. Coffee. The Grants Pass based coffee company is donating all of their proceeds to the Muscular Dystrophy Association (MDA), the world leader in researching a cure for Lou Gehrig's disease.
"We have a great partner in Dutch Bros.," MDA Executive Director Arlene Wedsted said. "The Dutch Bros. team puts forth so much energy and enthusiasm for this event each year, and we are immensely grateful."
Last year, Dutch Bros. contributed a record-breaking $174,000 for MDA research and family services funding. This year they're hoping for $200,000.
When drivers make their Dutch Bros. stop today, they'll also help fight
Lou Gehrig's disease, also known as amyotrophic lateral sclerosis (ALS).
ALS is a disease that affects the parts of the nervous system that control voluntary muscle movement. Its early symptoms are muscle weakness or stiffness. Then, it progresses to paralyzing the muscles of the limbs and torso, as well as those that control vital functions such as speech, swallowing and breathing. Most people with ALS die within three to five years.
ALS has no cure. It can strike anyone. Only about 5 to 10 percent of ALS cases develop because it runs in the family. According to the MDA's ALS division, the disease commonly infects people between the ages of 40 and 70. Men are at a slightly higher risk to develop the insidious disease. Over 30,000 people are living with ALS at a given point in the United States.
To learn more about the MDA and ALS, visit mda.org. Supporters may also make donations at danesdrive.org.