The Rogue Valley braces intense heat

One of the hottest days of the year so far, farmer's market in Ashland. (Sammy Shaktah/News 10)

Road maintenance workers and vendors alike worked through one of the hottest days of the year so far.

Tuesday's high temperatures around 100 degrees were felt throughout our region.

In Ashland, vendors at the Rogue Valley Growers and Crafter's farmers market anticipated for a hot day and planned accordingly to keep business running smoothly.

Jackie Staunton, a sales representative at the Pennington booth, said she prepared to keep work up to speed in the hot weather.

"Just bringing lots of water, starting out workday earlier, and just trying to keep things in the shade. I think it's dwindling down customer-wise, as the day goes on so we usually, the customers scatter more but they were all pretty much in the morning," Staunton said.

When dealing with vegetables, keeping them fresh is an important part of the customers experience.

One tactic a vendor mentioned is making less of a product to avoid spoilage and waste.

Lety Reid, co-owner of Victory Garden, made sure to keep her produce hydrated and kept on a bed of ice packs.

"It's just making sure, you know to keep it cool and also having extra stock in the coolers that are on ice. If anything looks that it got too wilted and you don't want to sell it then we just pull it and have it replenished with something fresh out of the cooler, " Reid said.

Many people who did go to the farmers market made an effort to stay cool with drinks, hats, and sunglasses.

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